Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. Signed by Author "LOng-time consultant Jack Tesmer demonstrates that there are now four clearly identifiable types of market enviornments: Kingdoms, battlegrounds, jungles, and frontiers. The requirements for success differ greatly from one market to the next. What works in one market may lead to disaster in another. This is the first book to identify these four distinct and diverse market enviornments, acknowledge and describe their differences, and then analyze what specific attributes an organization needs to be successful in each one. " This book has 253 pages. The book is a SIGNED copy from the author, Jack A. Tesmar. Enclosed in the book is the BUSINESS CARD of the author, Jack A. Tesmar.
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