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Your Ad Here: The Cool Sell of Guerrilla Marketing

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Your Ad Here: The Cool Sell of Guerrilla Marketing - Serazio, Michael
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2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here , an engaging and timely new book, Michael Serazio investigates the rise of "guerrilla marketing" as a way of understanding increasingly ...

Your Ad Here: The Cool Sell of Guerrilla Marketing 2013, New York University Press, New York

ISBN-13: 9780814785904

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Your Ad Here: The Cool Sell of Guerrilla Marketing 2013, New York University Press, New York

ISBN-13: 9780814745472

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