Writing for the Web: A Practical Guide

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Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introducesreaders to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encouragereaders to practice skills such as captioning photos, incorporating links and writing FAQ ...

Writing for the Web: A Practical Guide 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131192362

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