Working with Agencies: An Insider's Guide

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The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.

Working with Agencies: An Insider's Guide 2005, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470024614

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