Winning with the P&G 99: 99 Principles and Practices of Proctor & Gamble's Success

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A former brand manager shares the core practices and principles that made Proctor & Gamble the world's dominant marketing powerhouse.

Winning with the P&G 99: 99 Principles and Practices of Proctor & Gamble's Success 1999, Pocket Books, New York, NY

ISBN-13: 9780671017408

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