Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future

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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller ...

Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future 2012, Harvard Business School Press, Boston, MA

ISBN-13: 9781422143568

Hardcover

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