Winning at New Products: Creating Value Through Innovation

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for ...

Winning at New Products: Creating Value Through Innovation 2011, Basic Books, New York

ISBN-13: 9780465025787

4th edition

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