Wine Marketing & Sales: Success Strategies for a Saturated Market

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How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? - By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery.This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing ...

Wine Marketing & Sales: Success Strategies for a Saturated Market 2016, Wine Appreciation Guild, South San Francisco

ISBN-13: 9781935879510

2nd Revised edition

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Wine Marketing & Sales: Success Strategies for a Saturated Market 2010, Wine Appreciation Guild, San Francisco, CA

ISBN-13: 9781934259252

2nd edition

Hardcover

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Wine Marketing & Sales: Success Strategies for a Saturated Market 2009, Wine Appreciation Guild

ISBN-13: 9781934259450

Trade paperback

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Wine Marketing & Sales: Success Strategies for a Saturated Market 2007, Wine Appreciation Guild, San Francisco, CA

ISBN-13: 9781891267994

Hardcover

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