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Willingness to Accept for Instagram Accounts. First Empirical Evidence

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Willingness to Accept for Instagram Accounts. First Empirical Evidence - Banzerus, Andreas
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Finding an incentive compatible method to assess account values can be seen as the bedrock of social media research across all platforms and is of crucial importance for researches and practitioners alike. This study presents a new method of applying the willingness to accept (instead of the commonly applied willingness to pay for establishing account values on Instagram), by modifying a randomised Vickrey Auction. Primary research among 1024 participants and 409 Instagram users measured the willingness to accept, in ...

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Willingness to Accept for Instagram Accounts. First Empirical Evidence 2016, Anchor Academic Publishing

ISBN-13: 9783960670711

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