A major goal of managers is to build strong brands that endure in competitive markets. Many managers assume that a primary determinant of long-term success is being a pioneer, or the first to enter a new market. It is based on the belief that market pioneers have the best name recognition, the highest market share and enduring marketing leadership. Firms are in a constant rush to be first to market. The scramble to set up websites and buy out Internet domain names are just examples. It can lead to the self-defeating ...
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A major goal of managers is to build strong brands that endure in competitive markets. Many managers assume that a primary determinant of long-term success is being a pioneer, or the first to enter a new market. It is based on the belief that market pioneers have the best name recognition, the highest market share and enduring marketing leadership. Firms are in a constant rush to be first to market. The scramble to set up websites and buy out Internet domain names are just examples. It can lead to the self-defeating strategy of rushing to market with incomplete, inferior, or flawed products.
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Seller's Description:
As New in As New jacket. The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice. Shipping is normally same day from our Canadian warehouse. Customer satisfaction is our priority.
