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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Underhill, Paco
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Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond 2008, Simon & Schuster, New York, NY

ISBN-13: 9781416595243

Updated, Revised edition

Trade paperback