With nearly 20,000 copies in print, "Unicorn Is a Jerk" received great support from Urban Outfitters and has a strong platform for the second book. "Unicorn" hits that silly/dumb/funny sweetspot that launched blog-based books like "I Can Haz Cheezburger" to massive success. With a low price point and colorful package, this is the perfect impulse buy.

Why Unicorn Drinks 2013, It Books

ISBN-13: 9780062227133

Trade paperback