Why GM Matters: The Untold Story of the Race to Transform an American Icon

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A timely look inside the world's biggeet car maker--a tightly argued, character-driven book about why GM's survival is essential to America's economic health--and how the headlines are getting it all wrong. Where critics say that GM has sat on its hands while the market changed. Holstein demonstrates that GM has already radically retooled its entire operation, from manufacturing and cost structure to design. Where pundits say we'd be better off without GM, he shows how inextricably linked GM and the nation's economy ...

Why GM Matters: The Untold Story of the Race to Transform an American Icon 2009, Walker & Company, New York

ISBN-13: 9780802717184

Hardcover

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