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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations ...

Why Fonts Matter 2016, Gingko Press

ISBN-13: 9781584236313

Trade paperback

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Why Fonts Matter 2016, Virgin Books, London

ISBN-13: 9780753557235

Paperback

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