Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value

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When John Kay's Foundations of Corporate Success first appeared in the U.K., it commanded the attention of the corporate world--and drew widespread praise. The Financial Times hailed it as "a powerfully argued book, which casts a fresh light on a range of practical business challenges." And Business Age wrote, "You must read John Kay's new book Foundations of Corporate Success. Kay is currently the best management theorist in Britain, bar none.... He is a rare find." Now John Kay has produced an American edition of this ...

Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value 1995, Oxford University Press, USA, New York, NY

ISBN-13: 9780195087673

Hardcover

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