Why Customers Don't Do What You Want Them to Do and What to Do about It

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A dynamic new sales guide from the bestselling author of Why Employees Don't Do What They're Supposed to Do and Coaching for Improved Work Performance. Fournies presents 25 sales scenarios familiar to every salesperson followed by 171 specific solutions proven to work.

Why Customers Don't Do What You Want Them to Do and What to Do about It 1994, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070217010

Trade paperback

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Why Customers Don't Do What You Want Them to Do and What to Do about It 1993, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070217003

Hardcover

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