Why Business Ethics Matters: Answers from a New Game Theory Model

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If understood as a practical, phlegmatic way of solving social games, business ethics can potentially rule the world-indeed, it may already. This book links game theory to business ethics by applying the classic Four Temperaments approach to four major types of social games. Eastman suggests that our ethical nature as divided by the four temperaments (Sanguine, Phlegmatic, Choleric, and Melancholic) allows us to solve the four games, which are outlined in this text. The book offers a new perspective on the significant ...

Why Business Ethics Matters: Answers from a New Game Theory Model 2015, Palgrave MacMillan, New York

ISBN-13: 9781137430434

2015 edition

Hardcover

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