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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning

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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning - McKenna, Regis
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The marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant.

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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning 1988, Basic Books, Reading, MA

ISBN-13: 9780201155747

Hardcover