Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

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Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch--any place you make a case for new customers, more business, or your next big idea--you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that ...

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 2015, Amacom

ISBN-13: 9780814449134

2nd edition

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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 2007, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814409145

Hardcover

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