It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

Which Ad Pulled Best? 1996, NTC Business Books

ISBN-13: 9780844233154

8th edition

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Which Ad Pulled Best? 1990, NTC Business Books

ISBN-13: 9780844232928

6th edition

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Which Ad Pulled Best? 1987, NTC Publishing Group

ISBN-13: 9780844231396

Unabridged

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