When the Other Guy's Price Is Lower: You Can Still Make the Sale

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Featured in "The Wall Street Journal", "When the Other Guy's Price Is Lower" puts forth an exciting and innovative system that gets customers to buy products and use services even when the salesperson's price isn't the lowest.

When the Other Guy's Price Is Lower: You Can Still Make the Sale 1996, Lifetime Books

ISBN-13: 9780811908115

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