When Lean Enterprises Collide: Using Brain Science to Get the Best from Your People

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When Lean Enterprises Collide reveals Cooper's theory of competition in which lean manufacturers become locked in a head to head race to create the most innovative product at the lowest price. In his compelling argument for the inevitability of the confrontation strategy, Cooper provides a prescription for managing lean enterprises all over the world in the next century.

When Lean Enterprises Collide: Using Brain Science to Get the Best from Your People 1995, Harvard Business School Press, Boston, MA

ISBN-13: 9780875845401

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