When Good Companies Do Bad Things

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A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. More than public relations posturing or kowtowing to political correctness, social responsibility in corporations is proving essential to the long-term success of companies in today's globalized economy. Businesses must now contend with a globalized public that is increasingly aware of business' obligations to society and expects a level of ...

When Good Companies Do Bad Things 1999, John Wiley & Sons, New York, NY

ISBN-13: 9780471323327