What You See Is What You Get: My Autobiography

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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, ...

What You See Is What You Get: My Autobiography 2011, Pan Books, London

ISBN-13: 9780330520478

Unabridged edition

Mass-market paperback

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What You See Is What You Get: My Autobiography 2010, Macmillan, London

ISBN-13: 9780230749337

Unabridged edition

Hardcover

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