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What You Need to Know About Marketing


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What You Need to Know About Marketing - Middleton, Simon
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over ...

What You Need to Know About Marketing 2011, Capstone Publishing Ltd, Oxford

ISBN-13: 9780857081506