What You Need to Know About Marketing

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Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.

What You Need to Know About Marketing 2011, Capstone Publishing Ltd

ISBN-13: 9780857081506

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