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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds - Briggs, Rex, and Stuart, Greg
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'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.

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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds 2006, Kaplan Business, Chicago, IL

ISBN-13: 9781419584336

Hardcover

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