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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It

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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It - Quinlan, Mary Lou, and Drexler, Jen, and Chapman, Tracy
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An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It 2009, Just Ask a Woman, New York, NY

ISBN-13: 9780982393802

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