A comprehensive guide to the world of branding It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, "What is Branding?" will help ensure the ...

What Is Branding? 2010, Rotovision

ISBN-13: 9782888931355

Trade paperback

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What Is Branding? 2008, Rotovision

ISBN-13: 9782940361458

Hardcover

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