Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters

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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides a roadmap for revamping your ...

Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters 2011, Wharton Digital Press

ISBN-13: 9781613630075

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