Well-Written and Red: The Story of the Economist Poster Campaign

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It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative ...

Well-Written and Red: The Story of the Economist Poster Campaign 2006, Harriman House, Petersfield

ISBN-13: 9781905641024

2nd edition

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Well-written and Red: The Story of the "Economist" Poster Campaign 2002, dakini books ltd, London

ISBN-13: 9780953703234

Hardcover

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