Performing your first Web site analysis just got a whole loteasier. Web Analytics For Dummies offers everything you needto know to nail down and pump up the ROI on your Web presence. Itexplains how to get the stats you need, then helps you analyze andapply that information to improve traffic and click-through rate onyour Web site. You'll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design ...

Web Analytics for Dummies 2007, For Dummies, Hoboken, NJ

ISBN-13: 9780470098240

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