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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business - Dykes, Brent
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Companies need more than just web analysts and data-savvy marketers to be successful-they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization's online performance. You can become an "action hero" by translating analysis insights into action that generates significant returns for your company. How you approach analysis is ...

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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business 2011, Adobe Press, Berkeley, CA

ISBN-13: 9780321794017

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