Watches Tell More Than Time


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Why is it more hip to sip a cup of Braun coffee than it is to swill Mr. Coffee? It's the design of the coffee maker. What drives the well-heeled into K-Mart? Martha Stewart designs. This informative book explains the importance of successful product design for business-people and other nondesigners.

Watches Tell More Than Time 2002, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071362436