Warp-Speed Branding: The Impact of Technology on Marketing

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"Time to market" is now the operative phrase for companies around the globe. Consumer and employee are simultaneously shaped by and shaping the new knowledge economy. We are no longer the linear, process-oriented rational world of the industrial revolution, and the traditional Procter & Gamble formulas for brand building are becoming increasingly obsolete. Warp-Speed Branding will challenge your current thinking and launch you into the new and creative ways today's hottest technology companies are tackling branding, ...

Warp-Speed Branding: The Impact of Technology on Marketing 1999, Wiley, New York, NY

ISBN-13: 9780471295556

Hardcover

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