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Visual Persuasion: The Role of Images in Advertising

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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this ...

Visual Persuasion: The Role of Images in Advertising 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803972469

Trade paperback

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Visual Persuasion: The Role of Images in Advertising 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803972452

Hardcover

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