Visual Marketing: From Attention to Action

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions ...

Visual Marketing: From Attention to Action 2007, Psychology Press, New York, NY

ISBN-13: 9780805862928

Hardcover

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