Visual Literacy: A Conceptual Approach to Solving Graphic Problems

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The process of visual communication runs through our daily lives. While visual communication can be as simple as a traffic light or as complex as sign language, most people find that learning its underlying principles is an intensely personal venture. Unfortunately, most graphic design and illustration teaching methods focus on technical facility, ignoring the need for personal and innovative thought in visual communication. Judith and Richard Wilde propose that repertoire of principles and techniques needed for effective ...

Visual Literacy: A Conceptual Approach to Solving Graphic Problems 1991, Watson-Guptill Publications, New York, NY

ISBN-13: 9780823056194

Hardcover

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