Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics

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In Varsity Green, Mark Yost cuts through cliches and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will ...

Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics 2009, Stanford University Press, Palo Alto

ISBN-13: 9780804769693

Hardcover

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