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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an ...

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    eBook icon PDF eBook Value Proposition Design: How to Create Products and Services Customers Want

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    • Title: Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
    • Publisher: Wiley Professional Development (P&T)
    • Print ISBN: 9781118968055, 1118968050
    • eText ISBN: 9781118968079
    • Edition: 2014 1st edition
    • Format: PDF eBook
    $21.00
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