User Behavior in Ubiquitous Online Environments - Pelet, Jean-Eric (Editor), and Papadopoulou, Panagiota (Editor)
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As mobile technologies grow in popularity and widespread use, more and more applications-from banking software to online education-make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. User Behavior in Ubiquitous Online Environments explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest ...

User Behavior in Ubiquitous Online Environments 2013, Idea Group,U.S., Harrisburg, PA

ISBN-13: 9781466645660

Hardcover

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