Usability Testing for Survey Research

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Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, ...

Usability Testing for Survey Research 2017, Morgan Kaufmann Publishers In, San Francisco

ISBN-13: 9780128036563

Paperback

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