Up the Loyalty Ladder: Turning Sometime Customers Into Full-Time Advocates of Your Business

by ,

Raphel uses his four decades of retail selling and consulting experience to show how the business that excels in customer service is the one that comes out on top. With hundreds of illustrative anecdotes, real-life examples and hard stats, Raphel reveals the edge customer service leaders have over competition--and the steps they take to gain this advantage.

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