Untapped: Creating Value in Underserved Markets

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Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, ""Untapped"" shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, ...

Untapped: Creating Value in Underserved Markets 2006, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781576753729