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Understanding the Older Consumer: The Grey Market

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There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of this group. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the ...

Understanding the Older Consumer: The Grey Market 2017, Routledge, London

ISBN-13: 9781138462625

Hardcover

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Understanding the Older Consumer: The Grey Market 1998, Routledge, London, England

ISBN-13: 9780415186445

Trade paperback

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Understanding the Older Consumer: The Grey Market 1998, Routledge, London, England

ISBN-13: 9780415186438

Hardcover

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