Understanding Media Economics

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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Kung, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent ...

Understanding Media Economics 2013, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781412930772

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Understanding Media Economics 2013, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781412930765

2nd Revised edition

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Understanding Media Economics 2002, Sage Publications Ltd, London

ISBN-13: 9780761968757

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