Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing ...

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 2016, Kogan Page Ltd, London

ISBN-13: 9780749478438

4th Revised edition

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 2015, Kogan Page, London

ISBN-13: 9780749476335

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 2014, Kogan Page Ltd, London

ISBN-13: 9780749471026

Re-issue

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 2009, Kogan Page, London, England

ISBN-13: 9780749453893

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