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Offering an introduction to business market, this title includes topical coverage to using dynamic pedagogy that puts students in touch with real business issues, to creating market-defining ancillary items for professors and students alike.

Understanding Business with Olc Powerweb Card and CD 7e 2004, Irwin/McGraw-Hill, London

ISBN-13: 9780072922189

7th Revised edition

Hardcover

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