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Ugandan Music in the Marketing Era: The Branded Arena

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Ugandan Music in the Marketing Era: The Branded Arena - Pier, David G
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David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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Ugandan Music in the Marketing Era: The Branded Arena 2015, Palgrave MacMillan, New York

ISBN-13: 9781137549396

2015 edition

Hardcover

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