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UK Petroleum Retailing Industry in a Global Context

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UK Petroleum Retailing Industry in a Global Context - Cohen, Marcel, and Bradfield, Edward
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This title may appear provocative to some, but to the open-minded oil executive it should stimulate a total rethink with regard to approach and offer new insights into the business. The authors, both experienced oil executives, examine each underlying component of petrol retailing and unveil insights. In particular, they show how oil company executives tend to "play safe", but in doing so, put their company in greater danger. They point out that "playing safe can be dangerous", is a recurring theme in many oil company ...

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UK Petroleum Retailing Industry in a Global Context 2001, Whurr Publishers Ltd, Chichester

ISBN-13: 9781861562432

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