You may be wondering why anyone would write a book about car dealers. The car business is an industry of sameness- of lameness. It is an industry plagued by people who do and act the same way everyone else around them acts. It's an industry where local dealers are prompted by industry bigwigs to be the same, ordinary and average. With this in mind, we went on a hunt to find the innovators in one of the most ordinary and disliked industries. In this book, we reveal the results of that search and introduce you to the ...

U-Turn 2012, Celebrity PR

ISBN-13: 9780985364328